I believe in poetry, I believe that there's beauty in every corner, and in everything. Beauty is indeed in the eye
of the beholder and it is up to us, everyone to design the world we want to live in.
People don't need products or services. People need music and laughter and a warm harm from a fellow human.
Let us design ways that these are never scarce. I don't believe in borders or papers stating identities. Identity
comes from people's hearts. And no technology will ever change this.
My main ambition in design is to spread the human centered approach, applying practice and research,
developing projects that interesting and meaningful for the public.
graphic expertise in complex data visualization, graphic user interfaces (from user studies to pixel pushing
- desktop and mobile); multicultural and also multidisciplinary team work abilities; Human-centered design.
Short curriculum vitae
September 21st, 1978
2006 – 2009
MA Interaction Design Umeå Institute of Design,
Umeå University, Sweden.
Bachelor in Industrial and Graphic Design from ESDI –
Escola Superior de Desenho Industrial (Superior School of Industrial Design) –
Rio de Janeiro, Brazil.
design of public spaces, user centered design,
tangible interfaces, communication, bionics,
information design, maps, cartography,
complex data visualization, typography, history
of the book and writing.
photography (see pictures), arts, cinema,
languages, cultures, literature, aikido,
nature oriented sports, trekking, ecology.
12.2009 - current
UX designer at Nokia Gate5 GmbH,
Designing navigation for maps.ovi.com
(07 – 12). 2008
Interaction Design: internship program in the User Experience dep.
Siemens Corporate Research. Princeton, USA.
(01 – 07). 2008
Interaction Design: internship program in the Work Practise group.
Xerox Research Center Europe. Grenoble, France.
(01 – 06). 2007
Graphic Design: WOZZOP, weekly informative leaflet of the Umeå Institute of Design.
Graphic Design: Exhibition catalogue - Free lance design for the National Museum
of Folklore and Popular Culture, Rio de Janeiro, Brazil
(02 – 08). 2006
Product Design: Design of point of purchase fixtures for the North American market.
Cormark Inc. Rio de Janeiro/ Chicago.
Graphic Design: development of the museum corporate identity and two exhibitions.
Free lance design for the National Museum of Folklore and Popular Culture, Rio de Janeiro, Brazil
(11 – 12). 2005
Graphic Design: development of the Athens 2004 Olimpic Games report for the Brazilian Olimpic Committee.
Free lance design for Soter Design, Rio de Janeiro, Brazil
Graphic design: LULA de PELÚCIA exhibition collateral (shown both in Rio de Janeiro and São Paulo).
Free lance design for artist Raul Mourão. Rio de Janeiro, Brazil.
02. 2003 – 10. 2005
Graphic Design: Editorial design, corporate identities, exhibition design and signage systems.
Unidesign, Rio de Janeiro.
06. 2002 – 06. 2005
Graphic Design: posters, brochures, exhibitions, books and signage systems.
Historical Heritage Department at FIOCRUZ, Rio de Janeiro.
11.2001 – 06. 2002
Product Design: Production coordinator + graphic design.
Vimoso craft-furniture industry, Rio de Janeiro.
Editorial Design: Veja Rio, weekly magazine production.
Free lance design for Abril publishers, Rio de Janeiro.
05.2000 – 06.2001
Graphic and Interactive Design: exhibition design, intranet interfaces, art catalogs and websites
Marcos Martins Design LTD, Rio de Janeiro, Brazil
Editorial Design, ARCOS issue #2. academic publication from ESDI:
With professor João de Sousa Leite. Rio de Janeiro, Brazil.
"Designing bridges to the digitally divided", in SiDer conf. Proceedings.
"Toward an Expanded Model of Litigation"
Benedetti, V; Castellani, S; Grasso, A; Martin, D; O’Neill J., in Desi II workshop Proceedings.
Awards and Competitions
» 50th anniversary commemorative seal
to Instituto Abel Highschool, Niterói, Brazil winner
» San Francisco de Assis Plaza renewal project, Cusco, Peru
» Circo Voador redesign project, Rio de Janeiro, Brazil
» Rio Novos Designers, Rio de Janeiro, Brazil awarded second place in product design
» Supervia train station, Rio de Janeiro, Brazil awarded honorable mention
portuguese: mother language; english, fluent;
italian: advanced; spanish: intermediate;
swedish: basic; french: basic.
Adobe Indesign (advanced user)
Adobe Illustrator (advanced user)
Adobe Photoshop (advanced user)
Adobe Acrobat (intermediate user)
Adobe Premiere (basic user)
Abobe Flash (intermediate user)
Rhinoceros (advanced user)
3D MAX (advanced user)
AutoCAD (basic user)
Windows Movie Maker (advanced user)